BONCUK - Prenatal Project

Information

Target

To reach the pregnant who are in the seventh month of their pregnancy by a gift pack that is distributed in private hospitals gynecology services and in gynecologist clinics.

This pack is composed of booklets, leaflets and samples of the products for these ladies and their babies that they will give birth.

Figures

  • Monthly: 16.000
  • Annual: 192.000
  • Hospitals: 201
  • Gynecologist: 61
  • Cities: 15
  • SEC: ABC1

Reporting

Every 15'th day of the month,previous month's distribution report and visuals are shared with the client.

Research

All Present-Service Turkey activities are based on control system These activities that are done by Market Research Department are; For annual participants in Boncuk projects, researches that interrogate the categories four times in a year to evaulate the differencies between pack receiver and non-receiver mothers.

Distribution Map

Cities

  • Adana
  • Ankara
  • Antalya
  • Aydın
  • Bursa
  • Gaziantep
  • Isparta
  • İstanbul
  • İzmir
  • Kocaeli
  • Manisa
  • Mersin
  • Osmaniye
  • Şanlıurfa
  • Tekirdağ

Contents of Pack

Molfix    
Molfix    
Lansinoh
Bepanthol      
Dalin      
Incia    
Hipp    
Mattel     
Bingo
Getir

Gallery