Dieticians Project

Target

To visit dieticians with regular and strategic approach, to present brands and products in the project and finally to catch "dieticians most recommended brand" title by creating a scientific connection with them.

Project Scope

Detailing

Branding

Sampling

Figures

• Dietician: 650
• Visits: 8 times / year
• Cities: 3
• SEC: ABC1

Participants

Altıparmak / Apitera

Nestle / Nesfit

Ülker / Kellogg's Special K

Dimes / Light

Barilla / Wasa

Dimes / Dimes Life

Karaca / Blendfit