Pediatricians Project

Target

To visit pediatricians with regular and strategic approach, to present brands and products in the project and finally to catch "pediatricians most recommended brand" title by creating a scientific connection with them.

Project Scope

Detailing

Branding

Sampling

Figures

• Pediatricians: 1.000
• Visits: 8 times/year
• Cities: 13
• SEC: ABC1

Participants

RB / Lysol

Hayat Kimya / Molfix Bebek Bezi

Hayat Kimya / Molfix Islak Mendil

Dermotek

Lansinoh

Philips / Avent

Altıparmak / Apitera

Eti / Cicibebe

Eczacıbaşı Hij. Ür. / Uni Baby

Nestle / Nesquik

Barilla / Piccolini

Sütaş / Babymix

P&G / Prima

Danone / Danino

Reckitt-Benckiser / Lysol